![]() In 1981, he released a book-length collection of his unique lettering called Inversions. ![]() He studied music and graphic design at Stanford and continued to experiment with ambigrams. credit Scott Kim Scott Kim designed this logo for his alma mater in 1990. Here’s a quick tour through the world of ambigrams. "Ambigrams have an almost mystical quality to them." You can find them on everything from doormats (reading COME IN or GO AWAY, depending on your angle) to tattoos (which are awesome in the mirror) to Angels & Demons (the best-selling novel that hits the big screen on May 15). "We’re wired to look for symmetry," he explains. This one was created by professional puzzle designer Scott Kim, who has worked with invertible text for 35 years. It’s called an ambigram, and it’s the hottest trend in typography since Helvetica. The phrase to the left can be read two ways: right side up and upside down.
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